The Upstart Group announces a partnership with American Tack and Hardware (Dba AmerTac). 

(CHICAGO, August 2019) – The Upstart Group is proud to announce their partnership with AmerTac, a leader in consumer electrical and electronic accessories.  

Since 1937, AmerTac has been on the leading edge of design in lighting, decorative wall plates, consumer electronics, timers and lighting controls and other electrical and electronic accessories. AmerTac is a design company whose mission is to beautify homes with affordable, innovative and distinctive products, and has a series of brands under their umbrella including Westek, Amerelle and Zenith.    

Having already realized success on Amazon, AmerTac looks to leverage The Upstart Group’s technology suite and content creation capabilities to achieve increased revenue and optimized branding footprint.  

Rohan Thambrahalli, The Upstart Group’s founder and CEO was the catalyst for bringing AmerTac to his company’s strong sales and marketing platform for Amazon. “We immediately saw the potential of AmerTac at Amazon. Their product portfolio is diverse and unique, and we immediately recognized that our proprietary data-based systems would quickly expand AmerTac’s position on Amazon’s online platform.” 

This category is expected to grow 4.2% from 2019 to 2022 in the US, and is already $12B+ of business for Amazon today. Growth projections suggesting category growth on Amazon to $20B by 2020 has developed considerable interest and intent among other manufacturers.

John Quast, AmerTac’s CEO says, “The Upstart group is the perfect partner for AmerTac. Their experience and dedication at Amazon is second to none, and joining forces with them now is perfect timing as we expand our e-commerce resources and dedication.”

The full line of AmerTac product are now available on Amazon and can even be purchased on PRIME. 

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